For Those Ready To Live Life at Full Potential, Your Journey Begins Here With V14®.

Ed first stepped into a gym at 17, in 1990, driven by an instinct for better living. Even then, he was ahead of his peers, focusing on clean eating, smart supplementation, and doing things most ignored at that age until much later in life. He didn’t have the words for it yet, but even then, he was building a lifestyle around longevity.

The real shift came in his early twenties. Watching his beloved grandmother decline—overmedicated and defined by her final years—something clicked. That quiet instinct from his teens gained powerful meaning: it was about staying ahead of decline, preserving vitality, and refusing to let aging just happen.

For a while, his motto was “Live fast, die young”—part rebellion, part coping mechanism. And live fast he did, exploring over 90 countries and immersing himself in diverse cultures across Europe, the Middle East, Africa, Asia, and South America. He chased experiences, knowledge, and a deeper understanding of the world. But the more he explored, the more he realised that living fast didn’t have to mean burning out—it could mean living well, for longer.

This insight led him to the Blue Zones—regions where people live the longest, healthiest lives. He saw firsthand that lifestyle, not luck, determines our future, and that “living fast” could evolve into living fully—with energy, clarity, and purpose—for as long as possible.

This ignited a deep dive into longevity science. By 2017, Ed was fully immersed in it, leading to the launch of Youth & Earth in 2019—one of the UK and Europe’s leading longevity supplement companies. The brand quickly grew into a trusted name, helping hundreds of thousands of people feel younger—not just in appearance, but in energy, resilience, and purpose.

This was just the beginning. Ed’s mission became clear: to simplify longevity.
From that vision, V14® emerged as a dedicated brand. Rooted in comprehensive longevity science, V14® is the ultimate all-in-one formula, featuring 14 longevity actives, essential bio-nutrients, and red superfoods. It’s the one perfect formula to fuel a longer, healthier, better life.

Ed still lives fast—but now, with clarity, purpose, and dedication. Longevity is no longer a hope—it’s a habit. And two scoops of V14® is how he lives it daily.